Online SEO - Online Marketing Resource: January 2012

Friday, January 13, 2012

What is Cloaking?

Cloaking is a search engine optimization (SEO) technique which can be more specifically be classified under Black Hat SEO. Well in Cloaking,content shown to the search engine crawlers and spiders is different from the content shown to visitors. Cloaking is Black Hat SEO technique to fool the visitors. Cloaking is executed by showing content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a visitor is identified as a search engine spider or crawler, a server-side script shows a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The main objective of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed (Black Hat SEO).

Cloaking is often used to trick search engines into providing a website a higher ranking which in the normal scenario, wouldn't have been possible; Cloaking can also be used to trick visitors into visiting a site based on the search engine description which site turns out to have substantially different, or even adult content. Because of these tricks Cloaking is considered as a Black Hat SEO techniques and it clearly violates rules and regulations set by major search engines. Cloaking is a form of the doorway page technique.

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Thursday, January 12, 2012

Black Hat SEO

Black Hat SEO or Black Hat Search Engine Optimization are defined as tools or techniques used to achieve high ranking in search engines such as Google, Yahoo, Bing, etc using unethical and ways which don't subscribe to the rules and guidelines set by the search engines. Black Hat SEO is done by SEO consultants who know the functioning of search engines and know how to manipulate the search engines for their benefits.
Black Hat SEO techniques generally overlook and violate the guidelines set by search engines. Black Hat SEO techniques show one content to the spiders and crawlers, some other thing to the visitors which is clearly violates the Search Engines rules. Apart from violating rules, visitors get a very bad experience which has the potential to effect the popularity of search engines and their business. Black Hat SEO techniques are generally who used by consultants or webmasters who want to achieve top ranking in short time, for which they go over the board and violate guidelines set by Search Engines. Black Hat SEO techniques used by consultants and webmasters can be termed as short sighted solutions for long term solutions.
Keyword Stuffing is a Black Hat SEO technique in which a keyword is repeated again and again to fool the crawlers and spiders.
Invisible text is used as Black Hat SEO technique in which text is made invisible to naked eyes but visible to crawlers and spiders. In this technique, white keyword with white background or black keyword with black background is inserted which won't be visible to visitors but visible to crawlers and spiders.
Consultants or webmasters also design a page which is visible to crawlers and spiders but not visitors. This helps the search engines to rank the pages higher. This techniques is know DOORWAY PAGES.

Black Hat SEO is like fast food snacks which taste fantastic to taste buds but in the long run it has the potential to take you to the clinic. It is advisable to avoid this because in the long term this might not help and if found violating Search Engines guidelines, search engines will stops listing your websites which will hurt you badly. It is always advisable to go for Organic SEO which will help you in the long term and help to get better Return On Investment(ROI) and a stable ranking which will improve as the number of visitors increase to your website or online business.

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Tuesday, January 10, 2012

Meta Tags

Meta Tags are part of your code which are hidden from visitors and visible to search engines like Google, Yahoo, Bing etc. These Meta Tags are importance because it gives information to the search engines regarding the page of your website. Generally, when crawlers or spiders visit your website or any page of your website, they try to get as much information which they can get to give a rank to any page according to the content available on it.
Meta Tags provide information regarding a page to search engines, so that they can categorize a page accordingly and provide the best search result. They are inserted into the HTML document and made invisible to visitors.

How To Get High Google Pagerank?

Google Pagerank is the patented product of Google. Pagerank is an algorithm designed and developed by Google founders Larry Page and Sergey Brin at Stanford and based on this Pagerank, Google's search engine function and gives out your desired search result. This has been the backbone of Google's search. Over the years it has been developed again and again to continuously evolve with the time. You can imagine the success Pagerank has achieved in search arena by sheer magnitude of people desired to see their business get top ten rank of PageRank.
Any website is ranked from zero to ten, higher the pagerank, higher is the popularity of the website and higher is the chance of that page to get listed in the first two pages of their search result.
Pagerank's theory is that the most important pages on the Internet are the pages with the most links leading to them. Pagerank thinks of links as votes, where a page linking to another page is casting a vote. So more a page gets linked, it means it is getting more votes and so it gets a higher Pagerank.
Pagerank also looks at the importance of the page that contains the link. Pages with higher PageRank have more weight in "voting" with their links than pages with lower PageRank. It also looks at the number of links on the page casting the "vote." Pages with more links have less weight.
Ways to increase Pagerank:-

Have Back-links
Trade Links with people but avoid links from link farms
Register your website with directories
Above all these having good content will ensure you get good Pagerank.

Keyword Research

Keyword Research is the most important activity as for as your online business is concerned. For one second, close your eyes try to think which are the keywords you would like to target and also they should be able to represent your company. Please remember based on these keywords, you will get traffic to your online venture. So if you think "Online" is the keyword for your business then you would have to design the whole website or if it is for a page, you have to accordingly create the content.

As for as any keyword is concerned you are the best to answer few question. Ask yourself, content which is available on the website or page is relevant to the keyword which you have chosen. If it is not then create the content according to that. Next question, will the content be able to satisfy the visitors who come to your content? It not, then try your best to satisfy them. Next step is to check how does the search engines respond to the keyword. If you find to many quality sponsored ads on the search results, then it means good amount of competition for this keyword and high bids are placed this keyword by the advertisers.

If you are a business, then research what kind of traffic this keyword will attract and how it can help your business. If you are a publisher and you aim to make money through sponsored ads from Google Adwords, Yahoo, Microsoft Adcenter, etc or affiliate marketing ads like Google Affiliate Networks, Commission Junction etc, then it very important to analyse how much you can get from an visitor. So quality content relevant to the keyword targeted by you should be able to do the trick for you.

Some of the tools which you can used to research a keyword are following:-
Google Adwords’ Keyword Estimator
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft AdCenter Keyword Forecasting
Wordtracker’s Free Basic Keyword Demand

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Friday, January 6, 2012

Article Writing & Submissions

Article Writing and Submissions has potential to become one of the most sought after tool for Search Engine Submissions. Quality articles have potential to take your standing in your business to new high, which will ensure repeat visitor and trusted customers. But at the same time there are many people who don't trust much in article submission for Search engine marketing and they have valid reasons for that.
First and foremost criticism is that when you submit an article on a article submission website, then that particular website will win the repeat customers.
Second is that all the benefits related to search engine marketing is concerned that will be won by the article submission website.
By submitting article to article submission website you generate search engine traffic to the particular website not your own website. Its better to write articles for your website and win search engine traffic for your website. It might take some time for you to start getting traffic to your website but I can assure you that once you have quality article on your website, you will have organic traffic building up for the website over a period of time.

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Free Press Release Websites

http://newslink.org

http://marketwire.com

http://cdn-news.com

http://editorandpublisher.com

http://prnewswire.com

http://internetworldstats.com

http://newswire.ca

http://prweb.com

http://businesswire.com

http://programmersheaven.com

http://emediawire.com

http://threadwatch.org

http://pr-inside.com

http://24-7pressrelease.com

http://newswiretoday.com

http://our-hometown.com

http://prlog.org

http://pressreleasenetwork.com

http://betanews.com

http://earthvision.net

http://promotionworld.com

http://downloadjunction.com

http://majon.com

http://clickpress.com

http://fastpitchnetworking.com

http://bookcatcher.com

http://businessportal24.com

http://webnewswire.com

http://przoom.com

http://prwebdirect.com

http://urlwire.com

http://billhartzer.com

http://groupweb.com

http://itilcommunity.com

http://newspad.com

http://1888pressrelease.com

http://expertclick.com

http://gebbieinc.com

http://newsforce.com

http://imediafax.com

http://eworldwire.com

http://ereleases.com

Press Releases

Press Releases in the traditional sense we say when a company or organisation comes up with something new or some information about the company has to be released it is send to the newspapers, magazines, radio stations or whatever source which can take the info to the people. Press Releases have changed a lot after the arrival of internet and websites. Apart from print media and electronic media, internet has become the preferred mode to distribute the news of a company which is cheapest and bias-free.
There are so many website in the online space which gives you an free option to release your info to the people and remember the info spreads like fire without any cost to you. On the other hand, you had to depend on the reporter or to media house house to print an article on your press release or air you news that too only if it has potential to attract people to read it. Hear you don't to rely on anyone and with the same success or more you can reach your targeted audience.
In the world of Twitter and Facebook you don't have rely on others. The only thing which you needs to do is to keep a track of your targeted audience and this will do the trick.
Here are some of the press release websites:-

24-7PressRelease.com – Free release distribution with ad-support

1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com – Free distribution company with offices in 12 states.

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net – Ad supported press distribution site.

PR-Inside.com – European-based free press release distribution site.

PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.

PRCompass.com – Distribute your press release with a free or paid version, others can vote it up ala Digg style.

PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

Press-Base.com – Submit your release for free and get on their front page and the category of your choice.

PressAbout.com – A free press release service formatted as a blog.

PressMethod.com – Free press release distribution no matter what, but extra services based on the size of your contribution.

PRLeap.com – Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement.

PRLog.org – Free distribution to Google News and other other search engines.

TheOpenPress.com – Gives free distribution for plain formatted releases, fees for HTML-coded releases.

Directory Submission

Directory Submission is the process of listing your business along with your website link to online directory. People might ask why directory submission is so important, reason for that is it helps getting good ranking by increasing the number inbound links to your website. There are two types of directory submission, first one is free directory submission and paid submission. It means that they are portals which free directory listing or submission. Free Directory submission website will give you free listing of your business in the online database, it got an online presence and if you have website then you got a inbound link to your website. Hear you benefit by getting an online presence and inbound link to your website which will ultimately help you to get a good ranking.

Other type of directory submission is paid directory submission. Paid directory submission means that to get an online presence you have to pay. Benefit of that is you can expect an exposure or visibility which you can't except by opting for paid directory submission.

Directory submission, whether it is free or paid it can help you to get a good ranking. Directory submission is a good step in making your online business successful.

There are plenty of online directories, out of them, many are free and this is good news for webmasters. It is also important to know the category and sub-category of business and then look for that particular directory and list your business.

Please remember this is a time consuming process and patience is key for directory submission which helps you to get good google traffic to the the websites.

Search Engine Submission

Search Engine Submission is nothing but the process of submitting your website to search engines so that they can index your website. Generally, over a period of time search engines will index your website automatically, but it might take a very long time for search engines to index your website or to take a note of it. Search engines use crawlers and spiders to index web pages in their database without any human interference.

Most often people manually submit their websites to search engines because either the website is a new website and webmaster doesn't have patience to wait for search engines to list their website or their have been new updates to the website and webmaster wants these changes to be updated immediately to the search engines. These are few reasons why people go for search engine submission manually.

It is always advisable to design the websites in such a way which makes crawlers to crawl the website fully. If you submit only the home page of the website, crawlers should be able to visit the complete website. So designing a website correctly is important. Apart from submitting only the home page, you can also submit individual pages also. It is advisable to have a good sitemap in your website. Sitemaps really make a crawlers job easy and you get the benefit out of it. Always keep an eye for any broken link, if it is there, then repair it and manually submit it to the search engines.

Webmasters usually do search engines submission to get a good ranking in the search engines' search pages. But the best thing which a webmaster can do is search engine optimization. Search engine optimization means creating pages in such a ways which are search engine friendly. When you target a keyword makes sure that particular keyword has good presentation in that page. Generally, if you have 50 words article then the targeted keyword should be there in the article at least five times.

It is always advised to avoid using too much of flash if you are very search engine optimization minded webmaster. This is because crawler can't read the content which is there in the flash so it doesn't help to get a better ranking.

Monday, January 2, 2012

How to Reregister All .dll Files Within Registry

I ran across this the other day on another site and I thought that a couple people might find it helpful, so here we go:
1) First go Start/Run, and type in 'cmd' to bring up the Command Prompt.
2) Type 'CD \' and hit enter.
3) Type 'DIR *.dll /s /b > regdll.bat' and hit enter.
4) Type 'Notepad regdll.bat' and hit enter.
Now Notepad is going to bring up a list of your .dll files, nevermind that for a moment.
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5) Now type 'Path' and hit enter to see your current path. It will bring up something like: Path=c:\Windows;c:\windows\Command
6) (supplement your Windows Version, ex: C:\WINNT, or C:\Windows) Now type: 'Path=c:\windows;c:\windows\Command;c:\Windows\Program~\Accessories' and hit enter.
7) Verify again by typing 'Path' and hitting enter, and then type: 'C:\WINNT\System32\Regsvr32.exe /s C:\' and hit enter again.
8) Now, go back to Notepad and if you have Win98 use the replace feature in Wordpad (CTRL + H) or notepad to search for 'C:\' and replace it with this: 'C:\Windows\System\Regsvr32.exe /s C:\'
If you have Win2000, etc. use the replace command in note pad to search for 'C:\' and replace it with this: 'C:\WINNT\System32\Regsvr32.exe /s C:\'
*Be sure to type the replace string exactly like above or it won't work*
9) Use "Replace All" to make the changes to the entire file.
10) When it finishes, save it, exit notepad or wordpad, and return to the Command Prompt.
11) Type 'regdll' and press enter. If you followed the above steps correctly it will now go through and re-register all your .dll files.

Online SEO - Online Marketing Resource